Fulfily vs Shopify Magic & Sidekick

A Shopify Magic alternative for product photos

Looking for a Shopify Magic alternative for product photos? Fulfily is a Shopify app that creates full image sets, including on-model and lifestyle shots, for many products at once from their existing photos, titles and descriptions. Shopify Magic is Shopify's set of free built-in AI features, and Sidekick is its AI assistant, which also powers image editing in the file editor. They're a good fit for quick edits: a clean background, a new scene or more canvas.

Install on Shopify

Free plan · Built for Shopify · 5.0 on the Shopify App Store

Last updated:

admin.shopify.com · Fulfily
Fulfily's review screen in the Shopify admin: three generated images of a handbag on a model above the original product photos

Best for

New lifestyle and on-model image sets for many products, published straight to each product.

Free plan, then from $9.99/month

Shopify Magic & Sidekick

Best for

Free, quick edits to one image: a clean background, a new scene or a bigger canvas.

No additional cost, for a limited time

The main difference

Both work inside your Shopify admin. Shopify Magic and Sidekick edit and create images from your own prompts, and the file editor makes one AI scene at a time. Fulfily is built for image sets: pick products, choose a ready-made preset with a photo model and pose, then review the results and publish them to each product.

Side by side

Works inside Shopify admin

No other tool to switch to

Fulfily
Shopify Magic

White or solid-color background

Clean shots for collection pages

Shopify's editor can also make the background transparent. Fulfily creates a new image of the product on white.

Fulfily
Shopify Magic

New scenes from your own words

Describe the setting you want

Fulfily
Shopify Magic

Ready-made presets with photo models and poses

Pick from 80+ looks instead of writing a prompt

Shopify's editor and Sidekick work from your own prompts, plus up to 3 reference images in Sidekick.

Fulfily
Shopify Magic

Keeps logos, text and fine details

The product in the image is your product

In our test (May 2026, images below), Sidekick's images dropped the product's embroidered logo and patches.

Fulfily
Shopify Magic

AI alt text

Descriptions for search and accessibility

Shopify's media editor suggests alt text for images that don't have it. Fulfily adds alt text and a filename when it publishes.

Fulfily
Shopify Magic

Saves straight to your product

No downloading and re-uploading

In Shopify, saving an edited product image updates it; images from the Sidekick chat are saved to your store's files. Fulfily publishes each selected image to the product's media.

Fulfily
Shopify Magic

Free plan or free to use

Try it without paying

Fulfily: small free plan, then paid plans from $9.99/month. Shopify Magic: no additional cost, for a limited time.

Fulfily
Shopify Magic

We tested it on a real product

In May 2026 we gave Shopify Sidekick and Fulfily the same two photos of a blue fitted cap with embroidered patches and asked each for product images. This is one test, and Sidekick may improve over time, but it shows what matters most for product photos.

Original product photosThe two photos both tools received

Shopify SidekickFour images from one request

FulfilyFour of the images from one run

What we saw: Sidekick's images left out the embroidered script logo, the patches and the horses on the visor, and one added a round sticker to the visor that isn't on the product. Its own reply called it "the clean blue fitted cap". Fulfily's images kept the logo, the patches and the visor embroidery. For product photos, the product has to stay your product.

Sidekick's reply in the Shopify admin, from the same test.

What Fulfily makes from one product photo

Real Fulfily results: each image was generated from the plain product photo on the left with one of Fulfily's presets, with no retouching.

Your product photoLeather shoulder bag
Generated with FulfilyBoutique Shoulder Bag
Generated with FulfilySoft Bedroom Morning
Generated with FulfilyClean White Catalog

How Fulfily works inside Shopify

  1. Step 1

    Pick products

    Open Bulk Generate and tick the products you want new images for. Fulfily reads their photos, titles and descriptions.

  2. Step 2

    Choose a look

    Start from a preset or pick a background, photo model and pose, right inside your Shopify admin.

  3. Step 3

    Review and publish

    Keep the images you like, uncheck the rest and publish them to the product in one click.

Pricing

Shopify Magic and Sidekick come at no additional cost on the Basic, Grow, Advanced and Plus plans (Shopify says this is for a limited time). Fulfily has a small free plan and paid plans from $9.99/month. See Fulfily's plans.

Other differences

What it is

Fulfily
A Shopify app that generates new product images
Shopify Magic & Sidekick
AI features built into Shopify: the file editor and the Sidekick assistant

Resolution

Fulfily
Medium (1K), High (2K) or Ultra (2K+)
Shopify Magic & Sidekick
1 megapixel by default
Fulfily compared with Shopify Magic & Sidekick
FeatureFulfilyShopify Magic & Sidekick
What it isA Shopify app that generates new product imagesAI features built into Shopify: the file editor and the Sidekick assistant
ResolutionMedium (1K), High (2K) or Ultra (2K+)1 megapixel by default

Which one should you choose?

Choose Fulfily if…

  • You want lifestyle and on-model photos from ready-made presets, not only your own prompts
  • You're updating many products and want them to share one look
  • You want to review a set of images per product before publishing

Choose Shopify Magic & Sidekick if…

  • You need a quick background swap or cleanup on a few images
  • You'd rather not install another app
  • Free matters more than volume, since Shopify's AI costs nothing extra today

Using both: Shopify's built-in AI for fast fixes to a single photo, such as extending the canvas or switching to a solid background, and Fulfily when a product needs a new set of lifestyle or on-model images.

Merchant reviews

What merchants say about Fulfily

5-star feedback

Mezuzah Store logo
Mezuzah Storemezuzahstore.com
5 out of 5 stars

"It's been an absolute pleasure working with Rolands and this app. The customer service has been 10/10 and the apps content generation is simply fantastic. Hop on this app before prices go up... :)"

Kiicity logo
5 out of 5 stars

"I've tried quite a few AI image tools, and this is honestly one of the best I've used so far. The quality is very impressive. I'm currently using the Ultra setting with 2K resolution, and the results are consistently sharp and detailed."

Kiicitykiicity.com

More comparisons

Frequently asked questions

Is Sidekick the same as Shopify Magic?

Not quite. Shopify Magic is the name for Shopify's free AI features across the admin, and Sidekick is the AI assistant that's part of it. Shopify calls image editing in the file editor media generation with Sidekick, and you can also ask Sidekick to create images in its chat, so this page compares Fulfily with both.

Is Shopify Magic free?

Yes, for now. Shopify says media generation in the file editor is available at no additional cost on the Basic, Grow, Advanced and Plus plans for a limited time.

Can Shopify Magic or Sidekick put my product on a model?

Shopify's documentation doesn't describe a dedicated feature for putting products on models, but Sidekick can generate images from your prompt and up to 3 reference images, so you can try it. In our test on an embroidered cap, Sidekick's images left out the logo and patches, which matters when the product has to look exactly like yours. Fulfily has ready-made photo models and poses built into its presets.

Can I edit many product images at once with Shopify Magic?

Shopify's file editor creates one AI-generated scene at a time. Fulfily lets you select several products and generate images for each of them in one run.

Do I have to choose one?

No. Shopify Magic and Sidekick come with your store and Fulfily is a separate app, so you can use Shopify's AI for quick edits and Fulfily for new image sets.

Try Fulfily on your own products

Start on the free plan. Pick products from your Shopify catalog and get new images in minutes.

Install on Shopify See more example images

Sources

Checked on the vendors' own pages in September 2026. Features and prices change, so check the linked pages before you decide.